How to Specify Paper Carrier Bags
Your 4-step help guide to custom paper carrier bag styles, materials, print processes and embellishments.
STEP 01:
Choose the best paper carrier bag style for your brand
With over 25 years of experience in luxury packaging manufacture, Progress specialises in working with designers, brand teams and production managers to produce custom paper carrier bags and branded paper shopping bags for sectors including fashion, beauty, jewellery, homeware, gifting and lifestyle sectors.
We manufacture a wide range of bespoke paper carrier bags and custom shopping bags to suit every requirement. Each element of the bag can be customised – from size and structure to materials and handles – including paper, rope and ribbon options. This flexibility allows every custom printed retail carrier bag to be tailored precisely to your brand identity and retail operations.
Our luxury carrier bag production process combines premium finish with sustainable integrity. We produce high-quality paper carrier bags using eco-conscious FSC® materials, alongside plastic-free handle solutions including twisted and flat paper handles. This ensures your custom packaging is fully recyclable.
We can also produce retail carrier bags using more responsible finishing options such as water-based varnishes, soy-based inks and foil-free detailing that deliver strong visual impact while maintaining sustainably-considered production standards. From initial specification through to manufacture and global delivery, Progress support brands of all sizes at every stage of their retail carrier bag production journey.
If you’re looking to produce custom paper carrier bags or branded shopping bags in larger quantities, or in smaller MOQs, our team can advise on the most suitable format, materials and finishes for your project.
Getting started
At the early stages of specifying your custom paper carrier bag or bespoke retail shopping bag, it’s important to establish the correct format, size and construction. Key aspects to consider include; what the bag will carry, how it will be used in-store, and how it should reflect your brand positioning.
Whether you require luxury paper shopping bags for premium retail, durable branded carrier bags for everyday use, or sustainable carrier bags for eco-conscious brands, getting these fundamentals right ensures efficiency in production and consistency across every order.
Measuring your bag
Sustainability of your bag
Retail Carrier Bag Handles
Selecting the right handle is key to both the functionality and perceived quality of your custom paper carrier bag or branded shopping bag.
Long handle
Short handle
Twist handle
Paper Ribbon Handle
Grosgrain Ribbon Handle
Rope handle
Die-cut handle
Carrier Bag Gusset Styles
Choosing the most suitable base gusset format is key to creating the right look and feel of your luxury paper carrier bag. There are 2 common styles most suitable for custom branding opportunities of your paper bag.
Deco base gusset
Standard base gusset
Custom retail paper bag for Toast, made with a folded top and die-cut handle.
White grosgrain paper bag handles for Wildsmith Skin.
Custom carrier bags for Enlighten, incorporating long ribbon handles.
Premium paper carrier bag for Yauatcha, featuring an intricate laser-cut and deco base gusset.
STEP 02:
Select a material for your custom paper carrier bag
Selecting the right material is a key part of paper carrier bag production, influencing durability, sustainability and overall brand perception.
At Progress, we manufacture custom paper carrier bags and branded shopping bags using a wide range of materials including coated, uncoated and coloured stocks. Material selection should reflect your brand positioning, intended usage and sustainability goals.
We offer extensive stock options alongside bespoke material solutions, including custom colour matching and specialist finishes, ensuring your retail packaging stands out in-store.
If you’re unsure which material is right for your custom carrier bags, we can guide you through the most suitable options for your product and brand.
Coated papers
Uncoated papers
Coloured papers
Custom papers
Eco papers
Luxury carrier bags for Natalino, produced on uncoated embossed paper.
Premium paper carrier bags for The Luxe Bureau, made from custom coloured heavy-weight paper.
STEP 03:
Specify premium print processes & finishing techniques for your custom paper carrier bag
Specifying your custom paper carrier bag or branded shopping bag involves balancing materials, printing processes and finishing techniques to achieve the desired brand outcome while remaining commercially viable.
Printing processes
We helps brands navigate the most suitable print processes for paper carrier bag printing, ensuring quality, consistency and efficiency.
Get in touch with our team to discuss the best printing and finishing options for your custom retail paper bags.
Litho printing
Soy & vegetable-based inks
Custom brand colour matching
Finishing techniques
Choosing the right finishing technique allows you to elevate your custom paper carrier bags while balancing cost, quantity and sustainability. Finishes should be selected based on both functional performance and desired brand perception.
Foil blocking
Embossing / Debossing
Die-cutting
Lamination
Spot UV
Paper carrier bag for Vaara, with embossed logo.
Custom paper bag for Joonbyrd, printed litho in 2-colours with gold foil.
Luxury paper carrier bag for Harrods, featuring gold foil-embossed branding.
Die-cut kraft paper carrier bag with threaded ribbon detail for Unmade.
STEP 04:
Add Closures & Embellishments
Embellishments and additional features can enhance both the functionality and perceived value of your custom paper carrier bags and branded shopping bags. These details help create a more considered and premium retail experience.
Ribbon tie
Sticker closure
Lining tissue
Custom paper carrier bag for Hard Graft, incorporating a printed tissue paper.
Luxury paper carrier bag for Finematter, with a black satin ribbon tie closure.
























