Enlighten

Enlighten produces breakthrough, professional, teeth whitening products. Working with the brand since inception, Two Create Studio has helped Enlighten transition from a start-up to one of the most highly regarded and well established ‘cosmeceutical’ dentistry brands in the world.

Progress worked alongside the designers to develop a new retail product packaging collection for Enlighten to replace their previous Polypropylene packs – in line with the company’s Plastic Negative policy. To present the product, Progress produced these rigid sharp-edge, hinged-lid boxes which were covered in ‘soft touch’ black paper stock. The boxes were screen printed in two colours and 3D foil embossed to visually enrich the Enlighten brand identity on the front of the packaging. The inserts, containing information about the product, were printed on a material to match the rigid box. A contrasting white sleeve with a 3D foiled identity added a luxurious reveal to the presentation box. To house the brand’s toothpaste tubes, we manufactured carton boxes using complementary materials printed and 3D foil embossed to match the rigid boxes.

We manufactured complementing retail carrier bags, made using the matching materials and processes to coordinate the full packaging range together.