How to Specify Paper Carrier Bags

Your 4-step production help guide to custom paper carrier bag formats, materials and printing.

Custom Paper Carrier Bag Production Help Guide, Progress Packaging

STEP 01:
Choose the best paper carrier bag style

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With over 25 years of experience in luxury packaging manufacture, Progress specialises in working with designers, brand teams and production managers to produce custom paper carrier bags and branded paper shopping bags for sectors including fashion, beauty, jewellery, homeware, gifting and lifestyle sectors.

We manufacture a wide range of bespoke paper carrier bags and custom shopping bags to suit every requirement. Each element of the bag can be customised – from size and structure to materials and handles – including paper, rope and ribbon options. This flexibility allows every custom printed retail carrier bag to be tailored precisely to your brand identity and retail operations.

Our luxury carrier bag production process combines premium finish with sustainable integrity. We produce high-quality paper carrier bags using eco-conscious FSC® materials, alongside plastic-free handle solutions including twisted and flat paper handles. This ensures your custom packaging is fully recyclable.

We can also produce retail carrier bags using more responsible finishing options such as water-based varnishes, soy-based inks and foil-free detailing that deliver strong visual impact while maintaining sustainably-considered production standards. From initial specification through to manufacture and global delivery, Progress support brands of all sizes at every stage of their retail carrier bag production journey.

If you’re looking to produce custom paper carrier bags or branded shopping bags in larger quantities, or in smaller MOQs, our team can advise on the most suitable format, materials and finishes for your project.

Getting started

At the early stages of specifying your custom paper carrier bag or bespoke retail shopping bag, it’s important to establish the correct format, size and construction. Key aspects to consider include; what the bag will carry, how it will be used in-store, and how it should reflect your brand positioning.

Whether you require luxury paper shopping bags for premium retail, durable branded carrier bags for everyday use, or sustainable carrier bags for eco-conscious brands, getting these fundamentals right ensures efficiency in production and consistency across every order.

Retail Carrier Bag Handles

Selecting the right handle is key to both the functionality and perceived quality of your custom paper carrier bag or branded shopping bag.

Carrier Bag Gusset Styles

Choosing the the most suitable base gusset format is key to creating the right look and feel of your luxury paper carrier bag. There are 2 common styles, each impacting of the most suitable the custom branding opportunities of your paper bag.

Luxury paper carrier bag with die cut handles, bespoke packaging printing and production by Progress

Custom retail paper bag for Toast, made with a folded tops and die-cut handles.

Sustainable paper carrier bag with paper ribbon handles, bespoke packaging printing and production by Progress

White grosgrain paper bag handles for Wildsmith Skin.

Luxury paper carrier bag with long ribbon handles, custom shopping bags production by Progress

Custom carrier bags for Enlighten, incorporating long ribbon handles.

Luxury paper carrier bag with Deco Japanese gusset, premium paper bags production by Progress

Premium paper carrier bag for Yauatcha, featuring an intricate laser-cut design and Japanese (or Deco) base gusset.

STEP 02:
Specify a material for your custom paper carrier bag

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Selecting the right material is a key part of paper carrier bag production, influencing durability, sustainability and overall brand perception.

At Progress, we manufacture custom paper carrier bags and branded shopping bags using a wide range of materials including coated, uncoated and coloured stocks. Material selection should reflect your brand positioning, intended usage and sustainability goals.

We offer extensive stock options alongside bespoke material solutions, including custom colour matching and specialist finishes, ensuring your retail packaging stands out in-store.

If you’re unsure which material is right for your custom carrier bags, we can guide you through the most suitable options for your product and brand.

Luxury paper bags using custom paper, bespoke paper bags production by Progress

Luxury carrier bags for Natalino, produced on uncoated embossed paper.

Luxury paper bags using custom heavy weight paper, bespoke paper bags production by Progress

Premium paper carrier bags for The Luxe Bureau, made from custom coloured  heavy-weight paper.

STEP 03:
Adding premium finishes to your custom paper carrier bag printing

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Specifying your custom paper carrier bag or branded shopping bag involves balancing materials, printing techniques and finishes to achieve the desired brand outcome while remaining commercially viable.

We helps brands navigate the most suitable print processes for paper carrier bag printing, ensuring quality, consistency and efficiency.

Get in touch with our team to discuss the best printing and finishing options for your custom retail paper bags.

Finishing processes

Choosing the right finishing processes allows you to elevate your custom paper carrier bags while balancing cost, quantity and sustainability. Finishes should be selected based on both functional performance and desired brand perception.

Custom paper bags with embossed logo, bespoke paper bags production by Progress Packaging

Paper carrier bag for Vaara, with embossed logo to both sides.

Printed and foiled custom paper bags, bespoke paper bags production by Progress Packaging

Custom paper bag for Joonbyrd, printed litho in 2-colours with gold foil.

Gold foiled custom paper bags, premium paper bags production by Progress Packaging

Luxury paper carrier bag for Harrods, featuring gold foil-embossed branding.

Custom paper bags made from kraft paper, premium paper bags production by Progress Packaging

Die-cut kraft paper carrier bag with threaded ribbon detail for Unmade.

STEP 04:
Embellishments & Closures

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Embellishments and additional features can enhance both the functionality and perceived value of your custom paper carrier bags and branded shopping bags. These details help create a more considered and premium retail experience.

Carrier Bag Help Guide Image 034

Custom paper carrier bag for Hard Graft, incorporating a printed tissue paper.

Custom paper bags black ribbon tie closure, luxury paper bags production by Progress Packaging

Luxury paper carrier bag for Finematter, with a black satin ribbon tie closure.

Explore more

Download our full Help Guide

Our full custom paper carrier bags guide will help you to start planning your project. It includes checklists to ensure your packaging is delivered on brand, on budget and on time.