Womanhood lingerie is a new retailer stocking brands that have been designed solely by women. They’re committed to ensuring the female consumer no longer has to choose between style and comfort, instead wanting them to focus on representation, authenticity, and feeling wonderful in their own skin. With a serious focus on sustainability in, not only their lingerie, but in their packaging, too, Womanhood are starting a movement with the aim of shaking up the industry to become more responsible and empowering than ever before.
We produced a collection of mailing boxes for them, ensuring that we were as committed to sustainability as they were. These die-cut, hinged lid boxes were made with a peel and seal closure, as well as a tamper proof crocodile tear strip. Both the inside and outer of the box were litho printed, with the box itself being made from E-flute board.
Design: Claire Hartley