Victoria Beckham needs no introduction. After her incredible success within the world of highend fashion, 2016 saw her venturing into the world of cosmetics for the very first time. After two successful collaborations with Estée Lauder, Victoria Beckham Beauty was born – alongside brand partner and ex-excutive for Estée Lauder, Sarah Creal – with the aim of filling every woman’s makeup bag with the essentials they thought were missing. Working together, the pair shared the same vision and brand ethos, aiming to create clean products with luxurious ingredients.
Working alongside their USA office from concept stage, we produced a range of packaging within a six week time frame, which included the sourcing of materials as well as sampling to the offices. Using FSC papers over recycled board, we created a four-board case with a card tuck in closure. This method was used rather than the placement of magnets, and any internal fitments were made from card rather than formed plastics to make sure that the pack was fully recyclable at the end of use. For the branding, we also used water-based inks and varnishes.