As part of Tom Dixon’s environmentally conscious packaging overhaul, we produced a full e-commerce collection that centred on corrugated boxes. The focus to shift their existing range was an exciting opportunity to showcase what can be achieved while remaining eco-friendly, and it was an important message this renowned British designer was committed to delivering to his audience.
We were able to produce four sizes of boxes by using fully recyclable and recycled materials. The branded labels we created for the outers were foil blocked on uncoated papers to create a luxury yet crafted feel. For protection inside, loose fill can be added using either recycled tissue paper or recycled Kraft paper. We also created Kraft paper carrier bags to be used in their retail stores and as part of their online gifting range. To marry up the outer pieces, gift cards, Kraft gift card holders, Kraft note cards, Kraft wallets, and translucent envelopes were made using FSC approved stocks, with a large card envelope being developed to accommodate flat items that would not need to be boxed. The finished range creates a strong statement for a classic British brand.