The Inkey LIst

Founded by Colette Laxton and Mark Curry in 2018, The Inkey List was born from a belief that better knowledge about skincare powers better decisions.

Progress worked directly with the brand to change the approach of their existing packaging to create a paired-back ergonomic carton box more suited to an e-commerce format. The lay-flat design means the boxes can be transported flat and take up minimum storage space.

Following call-off, this unusual folding format can be quickly and easily assembled using the pre-creases as a guide, with closure secured by a peel and seal adhesive strip. The boxes were flexo printed in black to both sides and manufactured using an FSC® certified 70% mixed fibre corrugated Kraft. This was specially chosen due to the two-sided nature of the material (white one side and brown on the reverse) which creates a more defined product reveal for the customer between the outside and the inside of the box.