Rapha is an international sports and lifestyle brand focused on road cycle racing, clothing and accessories. Our long-term partnership with the company has led to the development of a wide range of different formats, including the packaging for their new performance eyewear range.

Working alongside their in-house design team from initial concept stages, we developed and refined this format based on metal packaging of the 1950s – which they had initially sourced from a vintage market as inspiration. Traditionally, the rolled edges on vintage tins were typically on the outer of the lid, however, we were instrumental in developing a new twist on the format whereby the roll was on the inside of the lid, giving a cleaner, more refined external finish.

The tins were covered with a lacquered gloss black litho print and raise-embossed with the logo to brand the lids. A white screen printed text on the inner base delivered a thought-provoking brand message – a traditional detail on all Rapha products.

The tins were produced at our specialist factory in China to a run of 5,000 units. We then shipped these by sea to our UK finishing house, where each tin was hand-fitted with a high-density custom foam insert before the case, glasses and inserts were placed securely inside. A final embellishment was to add a rubber-effect seal which was raise foil blocked in gloss black to the outer white protective sleeve.

Read more about our partnership with Rapha in the editorial feature Performance of Packaging.

Progress Packaging Rapha Sunglasses Tin
Progress Packaging Rapha Sunglasses Pack
Progress Packaging Rapha Racing Luxury Foiling Kurz Putter Raised Foiling
Progress Packaging Rapha Pack Inside
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