Radisson Blu has over 260 hotels worldwide. Fifty seven years of business has seen their expansion spread across America, Europe, Asia and Africa. With a company slogan of ‘Yes, I can!’ they sought out the equally enthusiastic ‘Nothing is Impossible’ designers at Saatchi to help them create a branded menu for their Trunk Bar & Restaurants throughout the chain of hotels.
Made in the UK using real leather to cover the greyboard, we produced these menus to Saatchi’s specification. The edges were stitched to give a high quality look and feel to the product, with two forms of branding placed on the exterior, including foil blocking and a subtle debossed logo. Brass corner pieces were fitted for protection and eyelets were incorporated for elastic straps to be fed through to hold the menu pages securely in place.