Ormous is a watch company with a difference; one focused on encouraging people to pause and reflect on their everyday life, as well as the world around them by using integrated meteorite components in their products. In the words of Ormous themselves ‘[their watches are] a daily reminder for you to take a moment to look up, to see the bigger picture and perhaps view things differently, which can put the daily challenges into their proper context, giving you a better chance to fulfil your potential.’
When launching their packaging, it was imperative that it reflected their brand message, focusing on Earth and the beauty in simplicity. We manufactured 600 paper over board boxes, covered and lined in Cairn Eco Kraft from Paperback, which is 100% recycled. The outer labels were printed one colour and foiled in matt copper finish, with each label then being hand applied to seal in the product inside the box. Inside, an LD45 pale grey jet-cut foam insert with custom cut outs protected and secured the deconstructed watch parts and glass vial in place.