Based in both London and Paris, Nexus is a production company and animation studio that represents a group of nineteen directors – each of who have individual showreels that collect their work and help to distribute it across the globe to promote their talents. In 2009, Nexus asked London-based design practice Julia to help make their current packaging method more streamlined. Having previously used plastic jewel cases and envelopes, Nexus identified they had a large amount of wastage and material costs, making it an environmental problem that they realised needed addressing.
Julia, alongside Progress, engineered a solution that catered for all nineteen of their directors by making the packs generic, therefore reducing production costs, but at the same time importantly allowing the name of each director to stand out once the pack had been opened. A simple yet elegant crocodile tear was the mechanism used to achieve this ergonomic and refined result.
Manufactured from E-flute corrugated board, due to it’s resistance, flexibility and cost benefits, each showreel was screen printed one colour to the outer before being hand glued on the inner with an adhesive pad inserted to hold the appropriate credentials of the director.