Rethinking Luxury Sustainably
with our partners Tom Dixon
We take a closer look at the story behind our packaging partnership with Tom Dixon and explore the importance of sustainable luxury packaging.
Text: Vicki Walmsley
Tom Dixon is a world-renowned British designer known for producing a vast collection of products, including famous pendant lighting, as well as his unrivalled, luxury furniture.
Tom Dixon’s iconic Coal Office in London.
Tom Dixon’s history for elaborate and eccentric designs is unrivalled in the world of lighting, luxury furniture and accessories.
Having worked with Tom Dixon for many years on a range of designs, we’re able to understand their briefs and deliver a strong brand message throughout.
This custom foiled sticker from a previous project highlights their timeless branding.
At Progress, we are passionate about producing eco-friendly solutions. When we work with a client with the same focus, it becomes an inspiring task for all involved. Tom Dixon came to us with a brief for a full overhaul of their e-commerce collection, specifically focusing on sustainable materials to be used during manufacturing, whilst retaining their high standards and quality.
The scope of the project was as big as their product range, which covers items as small as candles, all the way through to fragile architectural lighting pieces.
Centring on corrugated boxes (which we were able to produce using fully recyclable and recycled materials), we went on to provide labelling for branding, as well as envelopes, gift cards and note cards. These too, were made using sustainable materials. To partner these items, we also produced recyclable Kraft carrier bags to be used in retail stores and as part of their online gifting range.
Kraft carrier bags, made from 100% recyclable, high quality stock papers.
Handles, made from a classic black ribbon.
Tom Dixon have pathed the way for mass-produced eco-friendly luxury packaging.
Multiple sizes of corrugated boxes were produced for their e-commerce packaging collection.
Foil blocked labels were made on FSC® approved uncoated papers.
Loose fill is included in the boxes, using either recycled tissue or Kraft paper, providing protection for the items inside, as well as an unveiling experience for the recipient.
Tom Dixon’s mailing pack pieces provide a strong branding experience throughout.
Four sizes of boxes were created and provided as flat pieces made from corrugated board. The two smallest boxes included ‘crocodile’ tear and double-adhesive strips to facilitate the deliveries and the returns, if needed. The two larger boxes were sealed using Kraft tape. The labels used were foil blocked on FSC approved, uncoated papers in the requested sizes to create a luxury yet crafted look. When the items being transported need that extra layer of protection, loose fill is added to the boxes using either recycled tissue paper or recycled Kraft.
To marry up with these boxes, carrier bags and wallets were made using recyclable Kraft, with note cards and gift card holders being produced from recycled stocks. A collection of gift cards, as well as large card envelopes were also developed to accommodate flat items that would not need to be boxed.
Blind embossing is a classic yet subtle process to present a brand where colour is not suitable to the design.
A series of gift cards, gift card holders, note cards, wallets and translucent envelopes were made using FSC® approved stocks.
Tom Dixon are committed to delivering packaging sustainability and use a subtle blind emboss to display this message.
For smaller items, we produced flat pack mailers, ensuring the most suitable e-commerce packaging is used to maintain environmental impact.
High quality luxury packaging centred around a message of sustainability.
The finished range creates a strong statement from the brand in an era where packaging is under the microscope more than ever. It proves there is such a thing as an eco-friendly style, and Tom Dixon are not afraid to lead the way in providing products safely while caring for the environment in the process.