Progress x Walpole
Walpole, the official body for the UK’s luxury sector, recently caught up with our Founder and CEO, Simon Farrow, to talk about the role luxury packaging plays in supporting brands as they grow.
The conversation explored how packaging moves beyond being a final production step to something much more strategic – particularly for brands entering a scaling phase. From material choices and sustainability through to manufacturing, logistics and global delivery, the right luxury packaging solution can have a real impact on both brand perception and operational efficiency.
With over 25 years of experience in luxury packaging production, we work closely with brands and creative teams to translate packaging ideas into production-ready solutions – supporting everything from initial launches through to larger international roll-outs. This includes recent work with fragrance brand Abel, where we collaborated on the development of a bespoke coloured paper using recycled fibres – creating a distinctive material identity while maintaining the refined finish expected in luxury fragrance packaging.
As a Walpole Associate Partner, we’re proud to be part of a community that champions the very best of the UK luxury sector. We feel closely aligned with Walpole’s work, particularly in supporting emerging brands as they navigate growth – something we see first-hand through the packaging challenges they face.
From the beginning, the focus has been on acting as true packaging partners to our clients — helping them translate ideas into packaging that performs both creatively and commercially, while supporting long-term growth.
– Simon Farrow
Read the full interview with Simon on the Walpole website to explore how luxury packaging supports brand growth, and discover more about Walpole’s work in championing the UK’s luxury sector.