As one of the bestselling rum brands in the world, Havana Club boasts a rich heritage that takes pride in the art of ageing and blending premium rums that are in keeping with Cuban traditions. When the time came for them to launch for their Havana Club 7 year old rum, they chose Pearl Fisher to help them with the design, and Progress to turn a small box run into something special.
We manufactured the shoulder box and lid by covering it in Wicotex bookcloth paper and then foiling the large ‘7’ brand numeral on the face. A debossed area was incorporated to emphasise the personalised edition number on each box.
The inner base was lined in black uncoated paper and a custom foam insert was included to hold the bottle, mixers and glasses securely in place. The finished packs were sent to the top fifty mixologists in the UK to mark the launch of this new drink.