‘Don Papa’ – the man, the legend – is a tribute to Papa Isio, the real and charismatic leader from Negros who, in the 1890s, helped drive the Spanish from the island and win independence. Sugarlandia is the spiritual home of Don Papa Rum. It is a timeless place where nature is still the dominant life-force. It is lush, fertile land in which sugarcane thrives. The old sugar mills in Negros grind the sugar cane, the original sugar varietal which in turn results in our special ‘black gold’ molasses, from which the sweet, rich Don Papa Rum is distilled.
These Don Papa Rum sets were designed by Studio Minerva to present a combination of existing and new products to the EU market. The two designs incorporated an outer carton, inner sliding tray and fitments. Progress engineered the structure of the packs from scratch using the bottles to create templates and incorporated key production features including a custom embossed textured card which was six colour printed throughout with a metallic foil block and gloss spot UV details. The identity of the brand was further enhanced with embossed and de-bossed techniques. The packs were supplied flat for assembly at distillers in Europe.