The Marshmallowist

The Marshmallowist was the first independent producer and gourmet marshmallow maker within the UK. Their ingredients range from fresh fruits and organic herbs and spices, to boutique alcohol that creates unexpected flavours. Their creations have been featured in the media worldwide, including within the publications of Vogue, Wallpaper Magazine, and The Times. A recipe book was also published by Penguin Random House in 2016. Their bold designs ooze creativity, as does the packaging created to hold the marshmallows themselves.

We created folding tuck end cartons, which were run using FSC, fully recycled board. Several different colour runs were done for each flavour, with highlighted foil blocking to the outer also. Each carton was supplied with generic inner trays, and the punchy colours used for branding help to differentiate the packs at the point of sale.