Abel Packaging Range

Frances Shoemack, a former winemaker, defied the odds by successfully launching her first 100% natural fragrance in 2013, when many believed it wasn’t possible to create a luxury perfume using only natural ingredients. Her radical thinking and determination convinced fellow conspirator, master perfumer Isaac Sinclair, to join her. Today Abel leads the conscious fragrance movement with unwavering ethics; through biotechnology, master perfumers and 100% natural ingredients.

In a world that is finally becoming more conscious of the packaging produced and the materials used, Abel has taken steps to ensure that they, too, are part of the responsible sourcing movement. Where former box designs housed foam to hold the bottles securely, these have since been replaced with a corrugated card insert. Soy and vegetable inks are used for the branding, also. All Colorplan paper used on this packaging range is FSC® approved, meaning the boxes are now fully recyclable. This also applies for the Kraft boxes we created. The full range – inclusive of perfume boxes, Nurture boxes and note cards, Kraft boxes, the 7-piece Discovery Sets and the individual boxes for the 7mm vials – showcases what impact can be made with a few simple changes when sourcing your packaging.