Abel Pause

Abel make completely organic, 100% natural perfume. They specialise in creating fragrances that challenge industry norms and provide biodegradable, environmentally friendly alternatives. Pause is their new restorative fragrance created to centre, balance and calm the mind and body during hormonal change.

We worked directly with the brand to create packaging for the fragrance which included the bottle label, information card and shoulder box with detachable lid to house the product.

The bottle label was manufactured using Colorplan White Frost, printed in one colour and foiled in matt white and silver. A matt white raised foil emboss was then applied to add further tactility to the label. These were supplied kiss-cut to shape on A4 sheets for application to the bottles during fulfilment.

The information card was duplexed using the same Colorplan shade to make a more sturdy material suited to standing upright alongside the bottle. This was printed one colour and spot UV varnished before being silver foiled with a raised blind-emboss to finish.

The shoulder box base and lid were produced using 1500 micron white board which was lined with white Kraft paper then covered to the outside with Colorplan White Frost to match the inlay card and label. The base was flood printed in one colour and foiled in matt white to finish. The shoulder, which fits inside the base to secure and present both the bottle and information card, was also covered in matching Colorplan and glued in to finish.

Credits:
Design Merel Korteweg
Photography Lonneke van der Palen