Abel X Gray Label

Frances Shoemack, a former winemaker, defied the odds by successfully launching her first 100% natural fragrance in 2013, when many believed it wasn’t possible to create a luxury perfume using only natural ingredients. Her radical thinking and determination convinced fellow conspirator, master perfumer Isaac Sinclair, to join her. Today Abel leads the conscious fragrance movement with unwavering ethics; through biotechnology, master perfumers and 100% natural ingredients.

Progress were commissioned to manufacture a box to hold a collaboration fragrance – Abel X Gray Label – a natural fragrance for mums, made by mums. The chosen format was a box and lid construction with a shoulder and card insert to hold the bottle. Covered in Colorplan China White paper, which is FSC® accredited, this box is fully recyclable. Soy and vegetable inks were also used for the branding, with matching note cards produced for this range.

Progress have partnered with us to produce our outer packaging for over 8 years. Their exceptional communication, impeccable project management, collaborative ethos and willingness to go the extra mile has solidified a relationship we truly value.

Elise at Abel Fragrance