Victoria Beckham

Designed by Jonny Lu, this elegantly understated packaging was produced for the launch of the Victoria Beckham online store – developed to bring together the ‘Victoria’ and ‘Victoria Beckham’ fashion lines.

This set of three e-commerce boxes comprised a base, shoulder and a removable lid for each kind. High gloss white bases were matched with contrasting recycled Kraft paper covered lids, which incorporated a luxuriously discreet gloss white foil blocked logo in the centre. Manufactured at our factory in the UK, the boxes were shipped to the brand’s distribution warehouses in the USA.