Rathbone Square, in the very heart of London, is a luxury apartment development which was built to create a homely environment in the middle of city life. Rathbone’s plans for this site were clear from the start with them focusing on ensuring everything was ‘beautifully stitched in’ to the scenery, making the design blend into the surrounding neighbourhood using understated materials and a subtle façade.
To advertise the new development to prospective buyers and investors, Rathbone looked to produce a promotional bag that would represent their company ethos of ‘meticulous craftsmanship and the best in design, materials and execution, inside and out’.
Working alongside design agency Heavenly, we manufactured 500 of these 12 oz black canvas bags which were fitted with leather riveted handles and woven stitched labels. The inside of the bags were lined with a contrasting white twill material that featured the brand copy, screen printed in one colour.