Progress were briefed by Contagious to produce packaging for this luxury launch piece. Based on an old mariner’s chest and adapted to hold a bottle of gin it would highlight Plymouth Gin’s connection to the Pilgrim Fathers. The Pilgrim Fathers spent their last night in England in a building now occupied by the distillery and this is celebrated by the Mayflower being on the bottle label. Progress used a traditional oak that was then stained and varnished to simulate an aged effect. A wooden fly sheet contained the names of crew and passengers aboard the Mayflower and the press release was wrapped in printed canvas and wax sealed by the client. This all created an authentic looking piece with fantastic impact.
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